Your brand is more than your logo, name or slogan — it’s the entire experience your prospects and customers have with your company, product or service.

Your brand strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette and slogan, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market:

  • The images you convey
  • The messages you deliver on your website, proposals and campaigns
  • The way your employees interact with customers
  • A customer’s opinion of you versus your competition

He is a student of law from GD Goenka University, Gurgaon. Pursuing the course of law for the third year now with a bachelor's degree in business administration. I have a rigid work experience in the District Court, the High Court as well as the Supreme Court.

Aditya Upadhyay

Academic Expedition Manager
Charu Pragya is a lawyer-politician, passionate social reformer and a motivational speaker. A lawyer by profession, she is heading the Legal Cell of the youth wing of BJP and contributing to the transformation of the nation, one step at a time.

Charu Pragya

Senior Advisor & Youth Counselor
Professional Responsibilities: Former Additional Advocate General (AAG) for Supreme Court on behalf of State of U.P. Governing Council Member for I.C.A.D.R. Senior Mediator & Arbitrator in Supreme Court of India Member International Academy of Mediators Membership to the Bar Association: Enrolment as an Advocate with the Bar Council, since 1995 Life Member of Bar association of Supreme Court of India. Brief Profile and experience: Summary of Experience:

Ms. Reena Singh

ADR Expert, India & Senior Mentor
Ujjaini Chatterji is the Assistant Managing Editor, Section for Law Students, at the Indian National Bar Association. She is presently pursuing her Masters degree in Human Rights at the University of Nottingham,

Ujjaini Chatterji

Student Counselor, UK
Tushar Solanki is a final year student of B.A.LL.B. (Hons) course at National Law University and Judicial Academy, Assam. He is the Co-convener of the Student Reporters Committee, Section for Law Students, Indian National Bar Association.

Tushar Solanki

Business Development Executive
Profession Admitted to the Bar 1977, Arbitrator since 1990, Mediator since 2000 Employment Thomas P. Valenti, P.C., Attorneys at Law 350 W. Hubbard Street, Suite 630 Chicago, Illinois 60654 Experience • Preparation and trial of personal injury, property damage, and commercial/business dispute cases • Cases included automobile accidents, products liability, premises liability, medical malpractice,

Thomas P. Valenti

ADR Specialist, USA
Mr. Rajeev Chhetri is an independent lawyer and member of Delhi High Court Bar Association. He has  experience of handling  matters relating to Criminal law,  Property disputes, Consumer protection, Negotiable instruments act, Environmental law, IPR, Banking and insurance,  corporate and commercial litigation

Rajeev Chhetri

Senior Advisor